‘Charities are intrinsically people based organisations, but having a people focus and strong social or ethical purpose should not stop them from investing in technology. It’s essential to invest in data management, mobile apps and supporting technology infrastructure.’ Karen Cherrett, PA Consulting
It is people who lie at the heart of most third sector organisations: digital transformation is not purely focused on technology solutions, rather the concept relies upon a consolidated strategy and the buy in of these very people. A team that is supportive of change within a business and can see the ultimate benefits for themselves and service users is vital for the success of a digital strategy.
A strong digital presence can provide an organisation the opportunity to reach out to a wider community, and an awareness of the opportunities that technology presents can be particularly valuable when it comes to reaching a younger or perhaps ‘digitally native’ audience.
Whilst budgets remain tighter than ever across third sector organisations, there is an increasing understanding of the importance of digital and the benefits it can bring. An overarching digital strategy can help an organisation streamline communications and maximise the efficiency of team and resources.