“By designing […] processes with the user in mind, real estate organisations can find common-sense improvements that transform their industry. If Netflix, Uber and Amazon are any indication, these transformations are necessary to survive in the emerging digital world.” Daniel Berlind, Forbes
For generations the real estate industry has been built upon personal relationships, recommendations and referrals. Digital technology now infiltrates almost every area of our lives, and the real estate sector has the opportunity to make use of these developments by adapting business models, delivery systems, and transforming operations.
Digital disruption is having an impact on all areas of the industry, and businesses need to react and evolve. Digital transformation is often seen as lower priority for companies, however increasing investment in technology now has the potential to dramatically impact the way businesses operate. Data flow can often become hindered by siloed systems, and historically companies have not made best use of this vital resource.
Implementing change across an organisation requires an experienced team, and relevant planning, strategies and processes are crucial to avoiding project failures and wasted resource. Once a solid foundation has been built, companies have the opportunity to scale up technology, updating whole business models and abandoning archaic processes and practices.