My Future Cloud are a digital consultancy who specialise in delivering a ‘joined up’ approach to business strategy, creative design, tech innovation and optimised marketing.

We ask wider business questions that enable businesses to streamline, innovate and grow. Our expertise lies in the implementation of efficient systems and execution of strategic solutions, helping our clients meet their objectives and stimulate growth.

Tom Povey


Tom is a passionate entrepreneur who is happiest working with businesses to visualise and engineer ways to innovate and grow. As the founder of MFC, he advises on strategy and successful project implementation.

Fin Bullough

Managing Director

Following a career in professional sport, Fin joined MFC in early 2017, leading the management team through a period of strategic change. Fin heads up the leadership team, focusing on internal business strategy and execution.

Nicola Kettell

Operations Director

Nicola has a history of growing small businesses in a variety of sectors including Financial Services, Research, and Events, with a focus on operations, team growth, and project management.

David Laing


David joined MFC in 2015, focusing on business development. David’s background is in agriculture, having spent over a decade managing relationships with the UK’s largest retailers, followed by 4 years in PR with leading agricultural businesses.

Ruth Richards

Project Director

Ruth joined MFC to lead our projects team and works closely with clients to design and implement digital strategy across a wide range of projects with start-ups to SMEs.

David Emuan

Commercial & Strategy Director

David has a strong record of winning and delivering large scale transformation programs with big consultancies and direct clients alike, covering sectors from Real Estate, Finance, Public, Non-Profit and Retail.