Provocative as this might sound, many innovation or transformation projects meet with complete or partial failure. So why does this happen? Is technology itself to blame? THE SHINY NEW TOY EFFECT Technology can be exciting: the ‘shiny new toy’ that will solve all problems. There is some truth to this idea, but it should probably…Details
Introduction On the 25th May 2018, the data landscape of the UK and Europe will change undeniably with the introduction of the General Data Protection Regulation, or GDPR. Many organisations, big and small, are trying to understand what this means for their business and how to best prepare. In short, at this moment in time,…Details
At Google’s annual event for AdWords and Google Analytics, it shared new ad formats, mobile-first bidding options and more, but what are the key takeaways?
Targeting and optimisation are now at their most detailed level for some time, but why is relevancy still an issue for some online advertisers? As is key with many areas of online advertising and marketing – personalisation always leads the way. Multi-platform delivery allows advertisers the ability to target users across web, social media, email…Details
It is a ‘buzz’ term that many of us have come across, but how can we define the term and how does it relate to the world of digital?
It seems consumers are increasingly looking toward thought leaders and their fellow consumers to help them make informed decisions on whether they purchase a product or use a service.