At Google’s annual event for AdWords and Google Analytics, it shared new ad formats, mobile-first bidding options and more, but what are the key takeaways?
Targeting and optimisation are now at their most detailed level for some time, but why is relevancy still an issue for some online advertisers? As is key with many areas of online advertising and marketing – personalisation always leads the way. Multi-platform delivery allows advertisers the ability to target users across web, social media, email…
It is a ‘buzz’ term that many of us have come across, but how can we define the term and how does it relate to the world of digital?
It seems consumers are increasingly looking toward thought leaders and their fellow consumers to help them make informed decisions on whether they purchase a product or use a service.