What is ‘Strategy & Planning’?

The next phase following the completion of an Audit.

Enabling a business to look forward.

The in-depth technical ideation and planning of the new Product or Strategy.

Mapping, testing, and confirmation of budget, scope of work, and technical specification.

Key stakeholder engagement and resource planning.

What to expect from a ‘Strategy & Planning’ Product Plan

Strategy & Planning Process

Starting from information provided by the Digital Audit, MFC builds upon these initial recommendations to deliver a digital strategy or project plan. This provides a detailed strategy plan for the execution, and recommendations for the implementation of the suggested solutions. This could be in the form of a bespoke website with eCommerce, CRM deployment, marketing, brand or communication strategy, or competitor, or marketing analysis.



1.0 Workshop with internal leaders to confirm the priority of project objectives

1.1 Identify key stakeholders, and their technical competencies

1.2 Understand current workflows

1.3 Understand internal frustrations/limitations with the current system and workflows

1.4 Understand legal and regulatory requirements

1.5 Conduct brand health analysis (offline and online)



2.0 Consolidation of discoveries in Phase One

2.1 Establishment of workflows (Round One)

2.2 Presentation and feedback workshop of  workflows (Round One)

2.3 Refinement of workflows and consolidation of feedback

2.4 Presentation and feedback of workflows (Round Two)

2.5 Sign off workflows



3.0 Workshop delivering product plan to include:

3.1 Technical requirements and integrations

3.2 Sitemap & functionality

3.3 UX/UI requirements

3.4 Brand & design requirements and brief

3.5 Procurement & delivery options

Everything starts with a conversation…

What we offer can seem complex, but we know it works.

Please either call us on Tel: 020 7332 2322 or contact us below and we would be delighted to have an exploratory, no obligation chat.

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