What is ‘Strategy & Planning’?

The next phase following the completion of an Audit.

  • Enabling a business to look forward.
  • The in-depth technical ideation and planning of the new Product or Strategy.
  • Mapping, testing, and confirmation of budget, scope of work, and technical specification.
  • Key stakeholder engagement and resource planning.

What to expect from a ‘Strategy & Planning’ Product Plan

Procurement and Delivery Schedule

This will be the full plan, schedule, technical specification and costs for the final design, build, test and launch of the project and platform.

Technical Requirements and Integrations

Identification of the most suitable technology options, including requirements for integration with third party plugins for additional functionality. MFC will deliver a framework of the required resource to deliver the individual technical components of the project or platform design and build.

Sitemap and Functionality

This details each ‘page’ within a platform and the functionality that will exist. This enables MFC to begin visualising the platform, and to identify opportunities for streamlining the UX. Importantly it provides a definitive list of functionality that acts as acceptance test criteria for the technical build of the platform. With this in place, you can be certain of complete visibility on the full scope of work (SOW) for the platform, thus being assured the final delivery partner is fully aware of the full project resource and technical requirements.

UX/UI Requirements

Once the functionality and system architecture is established, MFC can identify the ‘creative’ elements of the UX. This is specifically in relation to the aesthetics of the functionality of the platform, and how a user flows from browsing through to sign-up, and monetisation.

Brand and Design Requirements

A full and complete brand design, and guidelines brief. This will inform the final estimated project build costs and schedule, ensuring total accuracy, and that the proposed solution is fit for purpose. This also influences where budget and resource will be allocated.

Strategy & Planning Process

Starting from information provided by the Digital Audit, MFC builds upon these initial recommendations to deliver a digital strategy or project plan. This provides a detailed strategy plan for the execution, and recommendations for the implementation of the suggested solutions. This could be in the form of a bespoke website with eCommerce, CRM deployment, marketing, brand or communication strategy, or competitor, or marketing analysis.



1.0 Workshop with internal leaders to confirm the priority of project objectives

1.1 Identify key stakeholders, and their technical competencies

1.2 Understand current workflows

1.3 Understand internal frustrations/limitations with the current system and workflows

1.4 Understand legal and regulatory requirements

1.5 Conduct brand health analysis (offline and online)



2.0 Consolidation of discoveries in Phase One

2.1 Establishment of workflows (Round One)

2.2 Presentation and feedback workshop of  workflows (Round One)

2.3 Refinement of workflows and consolidation of feedback

2.4 Presentation and feedback of workflows (Round Two)

2.5 Sign off workflows



3.0 Workshop delivering product plan to include:

3.1 Technical requirements and integrations

3.2 Sitemap & functionality

3.3 UX/UI requirements

3.4 Brand & design requirements and brief

3.5 Procurement & delivery options

Everything starts with a conversation…

What we offer can seem complex, but we know it works.

Please either call us on Tel: 020 7332 2322 or contact us below and we would be delighted to have an exploratory conversation.